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What is the sleeper effect? a) A sleeper effect is a persuasive effect that suddenly reverses. b) A sleeper...

What is the sleeper effect?
a) A sleeper effect is a persuasive effect that suddenly reverses.
b) A sleeper effect is a response to a persuasive message from a noncredible source that becomes stronger over time
c) A sleeper effect is persuasion that occurs in response to subliminal stimuli
d) A sleeper effect is persuasion that is heightened by a distraction that decreases the ability to pay attention to a persuasive message
Question 17 (1 point)
Which of the following is a personality variable that distinguishes people on the basis of how much they enjoy effortful intellectual activities?
a) the social approval motive
b) achievement orientation
c) the need for cognition
d) authoritarianism

Answer

  1. b) A sleeper effect is a response to a persuasive message from a noncredible source that becomes stronger over time. The source's lack of credibility can fade from memory while the message remains persuasive.

  2. Question 17: c) the need for cognition. This refers to a person's tendency to engage in and enjoy effortful thinking.

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